CREATIVE DIRECTOR / ART DIRECTOR

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The Poop Troop

 The Poop Troop - Confront Constipation

The Poop Troop by Synergy Pharmaceuticals

One in seven adults suffer from chronic idiopathic constipation. It’s a condition that makes life, well, crappy—both inside and outside the bathroom. Even more frustrating? Sufferers had no easy way to communicate their problem to their doctors. 

So we introduced the world to the Poop Troop. Inspired by the clinically-accepted Bristol Stool Scale, we literally created a new language to help people more effectively describe their bowel movements and the emotions associated with their symptoms to their doctors. The Poop Troop could help alleviate the frustration and embarrassment of the constipation conversation.

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confront constipation website

I'm a Creative Director/Art Director living and working in Chicago.