Reddi-wip - Share the Joy

Share the Joy

More often than not, we seem to get caught up in the stresses of life — forgetting to see joy in the everyday. As the brand that creates smiles with a whoosh, Reddi-wip wanted to help solve for this problem by partnering with Dr. Sonja Lyubomirsky to provide more insight.

We brought our idea to life with a social experiment. The kids in this video only knew they were going to sit down in a room alone with a camera and two plates. They didn’t know one would get a treat and the other would not. Of course when they realized this, they did what children do naturally and showed us all how sharing joy is done.

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